The inspiration and guiding force behind Roots & Branches is its Founder and Chief Product Developer, Hans Heinz.
A native of Chicago, Hans finished his Masters Degree in Chinese Medicine and moved to Hawaii a decade ago and began immersing himself in the world of sustainable farming and agriculture. He quickly fell in love with the coconut tree and all it had to offer and began putting in the ground work to develop a fully integrated coconut business.
Now known across Oahu as 'The Coconut Man', Hans has built a reputation over the years for unbelievable craftsmanship, quality, and ingenuity - working tirelessly to use all parts of the coconut to produce coconut oil, soaps, cups, bird houses, bowls, palm frond hats and baskets.
More recently, Hans combined his knowledge and dual passions for healing and all-things-coconut to create R&B's revitalizing Coconut Skin Salve. Containing Coconut Oil, locally-sourced Waimanalo Beeswax, Frankincense, Lavender, Cypress, and Myrrh, the skin salve has been met with great reviews and been used by our customers to heal dry skin, treat sunburn, minor scrapes, cuts, and burns, cracked heels, reef cuts, and even diaper rash.
Calls and emails began pouring in from local surfers, swimmers, farmers, and neighbors who were all desperate to get their hands on some of the salve. Struggling to keep up with all of the requests, Hans realized it was time to move forward with his business and open an online store to allow his fans and friends to order salve from him in a more formalized process.
To get the online store opened and the business up-and-running, Hans enlisted the help of his friend Al Smith who had spent 10 years working at both investment banks and technology start-ups in Washington, D.C. and San Francisco before moving to Hawaii and falling in love with the Windward side of Oahu.
Best friends since the day they met, Hans and Al had already been working together to create a local beach clean-up and environmental protection group called Hawaii Ocean Ambassadors (HOA) that has amassed a number of followers who join Al and Hans for group beach clean-ups, in petitioning local government and businesses for better rules and processes aimed at reef protection, and in encouraging visitors and locals alike to better protect Hawaii's unparalleled natural beauty. It was a natural fit that they continue to work together in building up Roots & Branches.
Hans and Al are dedicated to sustainable stewardship of the land and and their community, and all efforts are made to use all natural ingredients and package our products in the most environmentally conscious ways possible.
In their free time, Hans and Al enjoy body surfing at Makapu'u, free diving, making long ocean swims to the Mokolua Islands and down the North Shore of Oahu, surfing at Diamond Head, making adventurous bicycle rides around the island, and cleaning up ocean borne plastic from Oahu's brilliantly beautiful beaches.
We welcome you all to Roots & Branches and look forward to sharing with you our love for Coconuts!